KeyStar Corp has received a sports betting license to operate ZenSports in Tennessee, with the go-live date set for early June. The Tennessee Sports Wagering Advisory Council unanimously approved the decision. ZenSports’ mobile platform offers both a traditional sportsbook and a peer-to-peer sports betting marketplace, where customers can create their own bets with customized odds and terms. KeyStar plans to submit an application for the peer-to-peer platform later this year.

The approval of the sports betting license in Tennessee is an exciting development for KeyStar and the sports betting community. Tennessee has one of the top 10 sports betting markets in the country, and KeyStar has enjoyed working with the Tennessee Sports Wagering Advisory Council throughout the application process.

ZenSports will be launching in Tennessee as its first state of operation. With its user-friendly platform, 24/7 customer support, instant withdrawals, and unique bonus structure, ZenSports aims to gain early market share in the market. The company’s loyalty and rewards programs, along with the potential approval of the peer-to-peer sports betting platform, are expected to set ZenSports apart from its competitors and offer a distinctive betting experience to Tennessee consumers.

In March 2023, Tennessee processed $392.7 million in sports betting handle and generated over $45.5 million in revenue, consistently placing the state among the top 10 out of the 36 states with legalized sports betting.