Ahead of the launch of their sports-gambling division in January 2023, Fanatics has announced that they’ve brought on Andrea Ellis to be the chief financial officer over their sports betting and gaming sectors. Ellis will bring her expertise in technology and operations to Fanatics and plans to provide strategic and operational leadership, according to Fanatics. Fanatics is valued at around $27 billion as a sports platform but come 2023, the company looks to branch out and add a fully fleshed out sports betting sector. The market is rather crowded though so Fanatics will have to make some great strides to push their product into the light.