One of the sports betting giants bet365 has just announced a multi-year partnership with the PGA TOUR. The partnership will make bet365 the first official betting operator of the PGA TOUR in North America. As the first partner, bet365 will be able to advertise on the PGA TOUR and its partners as well as allow them to use PGA TOUR marks. Bet365 will also be named the exclusive odds provider for the tour. The partnership will last until 2024 and bet365 has stated their goal is to deliver a market leading in-play experience.