According to the US Sports Betting Market Monitor from Eilers & Krejcik Gaming (EKG), bet365 has shown significant progress in certain US markets. The report indicates that bet365 ranked as the fifth most downloaded app, following the top three market leaders and Caesars Sportsbook. This growth can be attributed to bet365’s recent launches in Ohio and Virginia.

The report also examines the potential opportunities for operators in North Carolina if the state legalizes regulated sports betting. EKG suggests that applicants who partner with local sports teams or tribal gaming operators are more likely to be favored for one of the 14 expected licenses.