The mega sports retailer, Fanatics, has announced that they want to continue their venture into the sports gambling with the CEO stating the company will be available in 15 to 20 states by the 2023 NFL season. The details for their product show that they want to create a personalized user experience, offering incentives to purchase merchandise, game, and receive collectibles. It will be interesting to watch this play out as Fanatics is entering an already crowded sector with companies like DraftKings and FanDuel having a firm grip on the market.